Monday, June 30, 2008

Web 2.0, SaaS and ECM – Is there a connection?

We hosted a web conference about these topics earlier this month and about 100 participants registered for the event. Attendees were asked to respond to a short poll regarding their current use of collaborative technologies and while this may not be a surprise to readers, almost half reported that email remained the primary collaborative tool used to work with others both outside and within their office. This reminded me once again that while terms like Web 2.0 and SaaS appear over-used in our industry there are still many organizations that haven’t yet tried today’s new collaborative tools and may not even be aware of the simpler ways to begin doing this, such as using software as a service. 

While businesses scramble to keep track of email in this age of increased compliance requirements enterprise content management, or ECM solutions can appear daunting given their history of lengthy deployments and costly integrations. The introduction of consumer-friendly Web 2.0 interfaces that facilitate collaboration beyond email and capture vital content in the process might just be the solution that will please employees and the organizations they work for. Software as a service represents a radical new way to deliver ECM to departments or smaller businesses that haven’t had easy access to the technology before. Taken together, Web 2.0 and SaaS could create a tipping point which finally gives ECM its chance to succeed.

We invited business managers from Volm corporation to explore this topic and discuss how they’re using Web 2.0 and SaaS to tackle their email and content management challenges during the seminar. Listen to the podcast to learn more about how Volm is improving how it collaborates and better serves the needs of customers like Dole Food Company, General Mills and others.